Dickies is a legendary workwear brand born from grit and built to last. From job sites to skateparks, our gear bridges generations, cultures, and subcultures. We’re as at home in East LA art collectives as we are in a Westside garage or a downtown tattoo parlor. Our style is rugged, real, and quietly iconic—worn by tradespeople, creatives, and rebels alike.

In Los Angeles, Dickies thrives at the intersection of hard work and self-expression. We celebrate authenticity, diversity, and the people who hustle with their hands and show up with style.

Guerrilla marketing with Dickies should feel real, lived-in, and raw—not overly polished. Think DIY, blue-collar pride, streetwise swagger, and cultural crossover.