Details
Turn an ordinary L.A. driveway into a one-night Universal Pictures micro-premiere that sparks neighborhood buzz and drives measurable trailer views. By projecting an exclusive teaser onto her garage door while handing out QR-coded, branded popcorn bags, Sofia Alvarez transforms curbside foot traffic into 50+ guaranteed trailer scans in less than two hours.
This guerrilla-style activation drops Hollywood magic directly onto the street—no venue fees, no complex logistics—just real-world impressions that flow seamlessly into trackable digital engagement. Universal gains hyper-local visibility, an authentic brand touchpoint, and a clean data trail to prove impact.
$100
07/11/2025
Ongoing
1 day
Your Sponsor
Requirements
- Reside within Los Angeles County.
- Have access to a visible driveway, porch, or garage door.
- Comfortable hosting up to 30–60 neighbors for 60–90 minutes.
- Have a basic power source (outdoor outlet or extension cord).
- Must be 18+ and compliant with FTC endorsement rules.
- Own a smartphone capable of uploading verification photos/videos within 24 hours.
Phases
Live Event Hosting & Delivery
Execute the event by projecting the Universal trailer on your property, distributing branded popcorn bags, and engaging neighbors. Deliver real-time verification through text, images, and video via the deliverable form.
You will deliver:
- Setup the provided Universal projector kit and arrange your event space
- Distribute at least 50 branded popcorn bags with QR codes
- Capture three geotagged photos (setup, crowd, and QR code display)
- Return equipment promptly using provided return instructions