Details
Turn the bustling streets of CicLAvia into a living, rolling billboard for Angel City Brewery. Jamal Williams will recruit and outfit everyday cyclists with eye-catching wheel covers embedded with NFC chips that unlock beer coupons and art downloads the moment onlookers tap them. Every spin of the wheels broadcasts your logo, every phone tap becomes trackable data, and every redeemed coupon draws foot-traffic straight to your Arts District taproom.
Working with CicLAvia’s existing route means instant, family-friendly exposure to tens of thousands of Angelenos without venue fees or complicated permits. Jamal handles the gear distribution, rider coaching, and real-time metrics capture so Angel City’s team can simply watch the tap counts climb and greet new fans at the bar.
$120
07/11/2025
Ongoing
1 day
Your Sponsor
Requirements
- Must own a bicycle appropriate for street riding.
- Over 21 (required for activities related to alcohol).
- Reside in Los Angeles County and comfortable commuting to the Arts District.
- Availability to participate during CicLAvia event and equipment logistics.
- Obtain and provide a valid photo ID if selected.
Phases
CicLAvia Wheel Art Activation
On the event day, Jamal must install the Angel City Brewery wheel covers, participate in the designated CicLAvia route, and ensure NFC tags are activated to log spectator interactions. Timely gear return and submission of the event log are essential components.
You will deliver:
- Install wheel covers and wear the provided T-shirt
- Participate in the specified CicLAvia route from start to finish
- Ensure a minimum of 20 NFC taps are logged during the ride
- Return all gear and complete the NFC log submission