Details
Own the tastiest two-hour rush in Los Angeles. Your brand becomes the sole star of a limited-edition, sponsor-infused malasada sold only on Monday morning, driving urgency, foot-traffic, and instant product trial—all wrapped in sleeves splashed with your logo and a trackable QR.
Seasoned baker Nalani Kaleo handles the recipe creation, in-store buzz, and data capture. Customers line up for the one-morning-only pastry, scan the code, and meet your campaign page while savoring a filling made from your product. You receive hard sales numbers and scan analytics within 48 hours, proving real-world impact—no guessing, no wasted impressions.
$560
07/11/2025
Ongoing
8 days
Your Promoter
Requirements
- Must have a product in food, beverage, health & wellness, or confectionery categories suitable for malasada filling.
- Ability to supply product samples or detailed flavor profiles for recipe development.
- Must have print-ready logo and branding assets for co-branding.
- Ability to produce or supply pre-printed co-branded sleeves with QR code.
- Must have an appropriate landing page or URL for QR code integration.
- Objectives of the promotion must align with the event structure (e.g., awareness, engagement).
Phases
Pre-Event Customization & Setup
Develop and finalize the custom malasada filling recipe featuring the sponsor’s product, as well as the co-branded sleeve artwork and signage. This phase includes obtaining sample approvals, drafting designs, and testing the QR code integration. Deliverables (text, images, video) will be provided for sponsor review and approval.
Nalani Kaleo will deliver:
- Custom Recipe Approval
- Co-Branded Sleeve Artwork
- Signage and QR Code Integration Mock-up
Event Execution – Monday Malasada Sales
Implement the in-store promotion on Monday morning. This includes baking and packaging the malasadas with the approved co-branded sleeves, managing the dedicated POS tracking, monitoring QR code scans in real time, and providing on-site documentation of the event.
Nalani Kaleo will deliver:
- In-Store Sales Execution
- Live POS Tracking
- QR Code Scan Monitoring
- On-Site Event Documentation