Details
Fetch a flood of foot traffic with wagging tails and word-of-mouth buzz! On National Dog Day, Jamal Williams will turn L.A.’s busiest dog parks into living billboards for Angel City Brewery by dressing dozens of pups in branded bandanas and handing owners treat packs that hide single-use tap-room coupons. Every cute encounter drives measurable, code-tracked conversions straight to your Arts District taps.
Williams handles recruiting friendly local dog owners, distributing your pre-printed kits, and monitoring coupon flow in real time. The result: irresistible, Instagram-ready moments that steer beer lovers (and their four-legged companions) from park paths to your pint glasses—no heavy ad spend required.
$40
07/11/2025
Ongoing
1 day
Your Sponsor
Requirements
- Must live in Los Angeles County
- Own or have regular access to a friendly dog
- Comfortable interacting with park visitors and handing out items
- Age 21+
- Available to attend a virtual pre-event briefing
- Have a smartphone capable of scanning QR codes
Phases
Pups & Pints Park Shift
Conduct the event by visiting your chosen LA park on National Dog Day, wearing the Angel City bandana (for your dog) and handing out treat packs with coupon codes. Document your activity through QR code check-ins at the start and end of your shift and by uploading geotagged photos of your interactions.
You will deliver:
- QR code check-in at shift start and finish
- Upload two geotagged photos (one featuring your dog with the bandana and one showing treat pack hand-offs)
- Report of treat packs distributed (number)
- Return confirmation of unused kit items