Details
Turn quiet neighborhoods into buzz-generating mini premiere sites for Universal’s next dinosaur blockbuster. Dozens of L.A. homes will sprout towering, sponsor-branded T-Rex inflatables and QR-coded yard signs, pulling in foot and drive-by traffic, sparking selfies, and funneling fans straight to exclusive trailer content. Every scan, snap, and share is captured in real time—giving Universal crystal-clear metrics and city-wide visibility for a fraction of a traditional out-of-home buy.
Sofia Alvarez handles end-to-end execution: vetting homeowner hosts, scheduling deliveries, guiding safe installation, and monitoring performance all weekend. By Monday morning, you’ll have a tidy dashboard of verified geo-tagged photos, unique QR/NFC interactions, and social reach data—plus the option for viral user-generated content that keeps roaring after the dinos deflate.
$120
07/11/2025
Ongoing
3 days
Your Sponsor
Requirements
- Residential property with 10’ x 10’ or larger driveway/front yard facing street or sidewalk.
- Access to outdoor power outlet or acceptance of battery pack use.
- Smartphone with data plan for photo uploads and optional social media posts.
- Weekend availability to monitor and maintain display.
- Compliance with HOA or landlord rules (if applicable).
Phases
Driveway Dino Display Execution
Set up the sponsor-provided 8-ft inflatable T-Rex and branded yard sign at the designated location, monitor the display throughout the activation weekend, and capture proof of installation, performance, and takedown. Deliverables include photo and video documentation uploaded via the deliverable form.
You will deliver:
- Install asset by the designated start time
- Maintain display for the full activation window
- Upload geo-tagged photos (setup, midday, takedown)
- Record display conditions and QR code visibility