Details
Turn L.A.’s legendary traffic into a blockbuster ad channel. Sofia Alvarez will transform hundreds of everyday commuters into rolling billboards for Universal Pictures, flooding the city’s busiest corridors with eye-catching Fast-X decals that feature unique QR codes. Each scan drives fans straight to exclusive trailers and ticket presales—giving Universal real-time data on where, when, and how often impressions convert.
Over a 14-day sprint, Sofia handles everything from decal distribution at a back-lot drive-thru to mileage verification and KPI reporting. With zero media-buy fees and purely performance-based bonuses, you’ll blanket Los Angeles streets in studio hype while tracking every click, mile, and redemption.
$630
07/11/2025
Ongoing
2 weeks
Your Sponsor
Requirements
- Own or lease a passenger vehicle in good condition registered in Los Angeles County
- Commute a minimum of 10 weekday rush-hour miles within LA city limits
- Hold a valid California driver's license and proof of insurance
- Agree to display sponsor-provided decal and NFC tag for the activation period
- Possess a smartphone compatible with the sponsor's mileage and verification app
Phases
Campaign Activation Execution
During the activation period, Sofia will manage the real-world execution of the Fast Lane Decal Drive by facilitating decal installation verifications and ensuring participant deliverables (photos, mileage logs) are submitted as required. The focus is on in-field activity with tangible, trackable outcomes.
You will deliver:
- Verified decal installation photos
- Mileage log submission via NFC tag tracking
- Geo-tagged photo at a designated LA landmark
- Optional social media post (if applicable)