Details
Turn Los Angeles park paths into a living, laughing billboard for Universal Pictures. In one energetic morning, a swarm of Minion-yellow runners grabs the attention of families, weekend tourists, and local news crews—driving real-world impressions that instantly convert to trackable QR scans and #MinionMile social posts.
Sofia Alvarez recruits, briefs, and rallies everyday Angelenos to jog a one-mile loop in sponsor-supplied tees printed with unique QR codes. Each selfie, GPS screenshot, and coupon scan feeds Universal’s dashboard, proving reach while fanning anticipation for the next blockbuster release.
$50
07/11/2025
Ongoing
1 day
Your Sponsor
Requirements
- Must be at least 18 years old
- Must reside in the Greater Los Angeles area
- Capable of completing a one-mile jog or walk in under 20 minutes
- Possess a public Instagram or TikTok account
- Own a smartphone with a GPS-enabled fitness tracking app
- Comfortable wearing branded clothing in public settings
Phases
Minion Mile Meetup Event Execution
On the event day, complete the one-mile run at an approved park, capture on-site deliverables including a GPS screenshot from your fitness app, a quick bib scan photo, and a social media post URL with #MinionMile.
You will deliver:
- GPS screenshot from a fitness tracking app
- Photo of on-site bib scan confirmation
- Social media post URL containing #MinionMile