Working with Fatima Ali and the LA Metro team was an absolute nightmare. They missed multiple deadlines for providing the essential high-resolution artwork and landing page URL, which threw our entire schedule into chaos. Communication was sporadic at best, and when we finally got a response, it was vague and unhelpful, leaving us to guess what was needed. The promised thorough pre-campaign briefing was completely absent, and their lack of creativity in outlining target areas made executing the campaign nearly impossible. Every step of the process felt like a battle against disorganization and a dismissive attitude toward our expertise. Their approach to campaign planning was half-hearted and poorly structured, and they failed to honor even the minimum requirements agreed upon. With such a disorganized, unprofessional, and unenthusiastic client, I have no choice but to leave a one-star rating.

Working with Fatima Ali and the LA Metro team on the 'Secret LA Sip & Stroll' gig was a mixed experience. On one hand, they were generally responsive in the initial planning stages and provided the necessary co-branding materials, which allowed us to set up the pocket maps and espresso sleeves as intended. However, during the tour execution phase, there were notable delays with communications and feedback. Key real-time adjustments that could have streamlined guest experiences weren’t addressed promptly, resulting in some operational hiccups on tour days. Although the team showed enthusiasm and a willingness to engage on-site, more proactive management was needed to help troubleshoot issues during the tours. The overall scheduling and follow-up processes could benefit from a more structured approach. I appreciate the effort they put in, but the logistical challenges mean I'd have to give this engagement a 3-star rating.

Working with Fatima Ali and the LA Metro team on the Secret Password Taco Pop-Up gig was a positive experience overall. Their innovative ideas and clear communication from the get-go made the setup seamless. They provided the necessary ingredients in a timely manner, shared their creative vision for daily unique passwords, and even supplied detailed marketing materials that matched the brand’s aesthetic. They were prompt with approvals on my countertop sign and QR/password assets, which ensured that everything ran smoothly during the seven days of live operations. That said, there were a few minor hiccups along the way; for example, the coordination between daily password generation and ingredient supply could have been a bit smoother. However, their enthusiasm and commitment to detailed reporting in the wrap-up phase truly highlighted their professionalism. Overall, I’m giving them a solid 4-star review for their effective though occasionally imperfect management of the project.

Working with LA Metro on the 'Backpack Arcade Beacon Blitz' gig was a mixed experience. They showcased real enthusiasm and maintained a decent level of professionalism, and their ideas were creative enough to pique interest in the gaming community. However, there were several bumps along the way. The communication around delivering the silent video and key talking points was slower than expected, which forced me to adapt on the fly. Additionally, the clear incentive details and supporting print materials were not consistently provided, sometimes leaving me in a bit of a bind during high-engagement moments. Overall, while their commitment to the brand was evident, the delays in asset delivery and sporadic follow-ups on campaign requirements affected the smooth execution of my work. I believe that a more thorough and timely pre-flight coordination would have elevated the overall experience. As it stands, the project was delivered adequately, but had room for more streamlined professionalism and support from the client side.