Giancarlo Russo

Giancarlo Russo (he/him)

Venice Beach, Los Angeles, CA

3.2 (4)

Languages spoken:

English

Time zone:

PST

Brands:

Pepsi

LA's #1 Pepsi Pop-Up Vibe Ambassador—Bringing Street Culture & Fizz to Life! 🍕🥤✨

🚀 Welcome to the LA Pepsi Pop-Up Vibe! I’m Giancarlo Russo—your neighborhood hype machine, freshly bubbled and ready to make every corner of LA fizz with excitement. From Venice Beach to the heart of Downtown, I spread joy and iconic flavors, connecting real people over real moments—with an ice-cold Pepsi in hand!

As Pepsi’s Pop-Up Vibe Ambassador, I don't just represent legendary taste, I turn street corners into parties! Whether I'm rallying crowds at our epic Pepsi Challenges, running taste tests with skaters and creators, or collabing with local foodie legends for the ultimate snack pairings, my mission is to make every promo unforgettable.

If you’re looking to energize your brand, throw a street bash, or partner up for a guerilla campaign, let’s team up and make the city POP! 🍕🥤✨ Let’s elevate your next gig together!

3.2

4 reviews

4 promoters hired

0 gigs worked

Overall, working with this team has been a largely positive experience. They are punctual, professional, and consistently deliver quality creative assets along with clear targeting strategies and detailed reporting that keeps campaigns on track. Their enthusiasm and thoroughness have helped drive engaging projects and successful activations across multiple events. Opportunities for improvement include enhanced clarity in communication and KPI updates, more proactive creative input, and better coordination to avoid last-minute changes. Prospective collaborators should ensure that detailed expectations and timelines are mutually agreed upon to maximize the collaboration’s potential.

Portfolio highlights

Sunset Street Pop-Up Extravaganza

Guerilla Marketing Skate Park Challenge

Foodie Collab Block Party

Pepsi Urban Creator Collab

Downtown Rooftop Takeover

Community Charity Event – Refresh and Uplift